I am one of the people, who went to a Tesla Store today and reserved a car, which i haven’t even seen yet and which will be delivered in Europe not until 2018. And i laid down 1,000 EUR as a (refundable) reservation charge. There are about 220 Tesla Stores worldwide and seeing the lines at the stores i would guess at least 100 people per store will reserve a Model 3 today. So as of today we are looking at 22,000 reservations for the Model 3, maybe even more than that. Starting with the unveiling event at 8:30 pm (pacific time) the online ordering process for the Model 3 will go live and i am guessing (it’s a wild guess) that Tesla could add another 100,000 online reservations during the event itself . With the current production capacity of Model S and X at 50,000 units per year, i would expect a starting production capacity for the Model 3 at 100,000 units at best. So if you are thinking about ordering a Tesla Model 3 better be quick, some other people want that car, too.
Here are some pics from around the world:
Looks like this is the KODAK-Moment for the automotive sector after all. Exciting times.